We pride ourselves on selling homes throughout the East Bay at prices that regularly exceed our sellers’ expectations and set new records in their particular neighborhoods. Despite the recent reset in median house prices to 2021 levels, many homes are still selling with multiple offers and above list price. We always keep our sellers advised on current developments and the best strategies to attract qualified, serious buyers.
Your home is one of your most important investments. Knowing this, we take our fiduciary responsibility to you extremely seriously.
Our comprehensive marketing plan is designed to sell your home at the highest possible price in the shortest amount of time, and with the best terms for you.
Here are the highlights of our sales and marketing process outlined in four phases. We customize these elements to meet your needs.
PLANNING:
- We research your home and comparable sales in your area; this market analysis helps us determine your home’s market value and list price.
- We carefully assess your property to discover its unique selling strengths. We determine what, if any, work needs to be done, and then develop a budget, timeline, and prioritized list.
- Our recommendations will enhance your home’s appeal inside and out. Once we agree on desired repairs, our project manager handles everything from estimates for any suggested updates to finishing touches while keeping you closely informed.
- We develop a calendar for work to be done; it includes key dates in the sales process, including photography, Broker Tours and Open Houses.
- We can prepare your home for sale in about 4-6 weeks, or, when necessary and no major updates are needed, as quickly as 1-2 weeks.
PREPARATION:
Prior to posting your home on the Multiple Listing Service (MLS), we make sure your property is ready for the limelight, take stunning photos, prepare a floorplan and video, and create print and digital marketing materials.
Our tasks:
- Coordinate inspections and highlight findings for you
- Obtain a title report and compile disclosures; determine compliance and local ordinance requirements
- Manage all repairs and cosmetic improvements to the property
- Organize the home’s deep cleaning, staging and photography
- Develop print and digital marketing materials to reach your target buyers
- Prepare and compile all documents for the disclosure package and walk you through filling out Seller Disclosures
- Determine final pricing and sale strategy
- Announce upcoming listing
- Create property-specific website
Post property online for local and international exposure and pitch architecturally interesting properties to our specialty magazine and website contacts for additional exposure.
MARKETING AND SALES:
Once your property is listed on the MLS, it’s show time!
- Your property-specific website, and listing on Grubbco.com, FordPlowright.com, Zillow, Redfin, Realtor.com, SGGate.com and other online portals go live
- We present your property to other members of REALM, a global network of top agents across the US and beyond.
- Social media marketing on Facebook and Instagram begins
- Print and digital advertising begins in local and national press
- We distribute 4-color property brochures at all events
- We host Grubb Co. agents’ property tour
- We host a Brokers’ Open House for all agents
- We host public weekend Open Houses
- We follow up with all interested agents and buyers
- Targeted emails are sent to top selling agents
- We provide weekly reports of all activity
ACCEPTING AN OFFER
- On the offer date, we review and vet all offers before presenting them to you
- We discuss options with you and advise on the best strategy
- We negotiate strongly on your behalf for the best price and terms
- Once in contract, we provide a calendar of the steps to close
- We manage the escrow process and oversee all final closing details
congratulations ~ You've sold your home!