Header Image

For Sellers

As experienced, seasoned professionals, we understand that your home is most likely your single most important investment. Knowing this, we at in the Grubb Co. have developed the region’s most comprehensive real estate marketing program to effectively sell your home at the highest possible price in the shortest amount of time. We call it Performance Marketing and its success can be seen in the high volume of transactions negotiated on behalf of our satisfied clientele.

 

PLANNING PHASE:

  • Initially, each property we list is carefully analyzed for its unique selling strengths and individuality. Creative marketing materials are then developed that reach target market buyers. Our long and successful experience in our marketplace enables us to see marketing possibilities and to develop real solutions to marketing problems so that your homes sells as quickly and as profitably as possible.
  • We will carefully research your home with a property profile from the county, and the current market comparable sales in your area based on size, location, bedrooms, baths, and quality of construction. We will give you a comprehensive market analysis to determine its potential list and sales price.
  • We will make recommendations to enhance your home’s sales appeal and prepare you for what to expect while your home is being marketed.
  • We will prepare a strategic calendar of commitments showing the key steps in the preparation and sales process, the estimate time to accomplish and necessary actions to be taken and provide you with a timeline for Broker Tours and Open Houses. We will also provide you with thorough cost estimates for any work that will be done so that you can budget and account for your sales costs.
  • Depending on your targeted sales date, we can prepare your home for sale in about 4 weeks, if necessary as soon as 1-2 weeks.

PRE-MARKET PREPARATION PHASE:

Prior to coming on the MLS, important steps are taken to prepare the property and informational package for the market and to announce the new listing through the proper channels:

  • Order and coordinate inspections
  • Obtain bids and estimates for various upgrades. Summarize and obtain approval for work from you
  • Obtain preliminary title reports and other available disclosures
  • Determine sewer lateral compliance and other local ordinance requirements
  • Compile HOA documentation and rules (if applicable)
  • Coordinate cosmetic upgrades that will improve the value of the property
  • Garden and exterior sprucing
  • Organize deep cleaning property and washing windows
  • Direct staging and photographing of the property including drone and twilight shots (as applicable)
  • Obtaining seller letter, list of improvements and final seller disclosures
  • Compilation of all reports and disclosures to finalize disclosure packet
  • Writing and designing of marketing material for print and on-line advertising
  • Final pricing and marketing decisions based on present competition
  • Strategic “COMING SOON” announcements via TAN, website, print and on-line advertising
  • Neighborhood mailing announcing new listing
  • Creation of property specific website
  • Placement on the Multiple Listing Service (MLS) and numerous on-line buyer portals
  • Preparation of network marketing through Broker Affiliates internationally including “Luxury Portfolio” and “Artisan Group”
  • Placement of The Grubb Co. sign on the property
  • Invite neighbors to a neighborhood preview with hand-addressed/delivered postcards (optional based on location)

MARKETING AND SALES PHASE:

Only after the pre-market phase is completed does the crucial sales phase begin. In this phase, actions are taken that result in the successful marketing and sale of your property:

  • Listing goes live on the Multiple Listing Service, property specific website, Grubbco.com, Zillow, FordPlowright.com, Redfin, Realtor.com, SGGate.com and all other on-line portals
  • Beginning of marketing and advertising program

The Grubb Co. marketing department has an extensive advertising program utilizing such newspapers as The Oakland Tribune, The San Francisco Chronicle, Berkeley Voice, Real Estate San Francisco, Wall Street Journal, San Francisco Business Times

  • Neighborhood preview event with wine and cheese or appetizers (optional, based on location)
  • Tour of the property by all the Grubb Co. agents
  • Place key lock box on property
  • Catered Broker’s Open with refreshments – hosted by the Ford/Plowright team
  • 2 Sunday Open Houses hosted by the Ford/Plowright team to create interest, excitement and provide information. We ensure your home is shown to maximize its appeal, benefits and features
  • Distribution of 4-color property brochure
  • Follow up and distribute all reports and disclosures to any interested buyers
  • Follow-up on the open house visitors and agents.
  • Weekly sales meeting update and promotion
  • Discuss results of showings with you of all agents who have shown your house
  • Email and advertise personally to the top selling agents in the Multiple Listing Service
  • Submit weekly activity reports to you in writing
  • Qualify prospective buyers
  • Review with you:

- Price
- Marketing
- Showings
- Financing for any necessary adjustments

 

OFFER TAKING PROCESS

  • On offer date, offers are submitted by agents and summarized by us for you
  • You will be presented all offers and will be advised on best strategy to take
  • You will receive a calendar of events, escrow information, contact details of all parties and estimated closing costs
  • We will manage escrow process from opening to closing and supervises final details to help both buyer and seller
  • We will be present for all necessary physical inspections of the property
  • Our ongoing Service Excellence Program ensures all details are managed professionally and efficiently in order to make the transaction as smooth and stress-free as possible.